Company News, New Products

She Uemura Art of Hair Collaborates with Pokemon

Introduces special ‘Pikashu’ character.

Luxury professional haircare brand, shu uemura art of hair, and Pokémon, the popular entertainment franchise, have introduced an electrifying collaboration for the holiday season, starring a special Pikachu. These two brands have paired up to create Pikashu. “Pika”, which stands for electric sparkling sounds in japanese, and “shu”, for shu uemura art of hair, were combined to fashion a nickname for Pikachu exclusively for this seasonal limited edition, a special collaboration.   Pikashu, who l...

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